Caring for a diamond takes more than

occasional cleanings. Diamonds are forever,

but they can be damaged if you are not

careful. By learning how to properly care for

your diamond, you will ensure that your

diamond is indeed forever.

First, you should take your diamond jewelry

to a jeweler once a year. Have him check the

mountings and prongs that hold your

diamond in place. Have him make any

needed repairs. This will prevent your

diamond from falling out of its setting and

becoming lost.

Diamond jewelry that is not being worn, or

diamonds that are loose should be stored in

a fabric lined jewel case, or in a jewelry box

where it can be kept separate from other

jewelry. Each piece should have its own

compartment. This will keep diamonds from

becoming scratched, and it will also keep

your diamond from scratching other jewelry

as well.

Remove your diamond jewelry when doing

physical work. Diamonds can be chipped

and scratched easily. Also avoid allowing

your diamond to come into contact with

bleach or other household cleansers – this

can damage or change the color of the

settings and mountings, and it may even

irreversibly change the color of the

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A diamond certificate is also known as a

Diamond Grading Report. This report comes

from the Gemological Institute of America

(GIA), and you should require this report

when you are purchasing a diamond.

With a diamond certificate, you can verify

the color, cut, carat, weight, and clarity of the

diamond. You don’t have to worry about a

diamond dealer telling you anything less than

the truth, because the certificate comes

from the GIA – not the dealer. You may be

required to pay for the certificate, but the

cost is usually low, and in many cases, it

will help you negotiate a better price on the

diamond – or keep you from purchasing a

lower quality diamond altogether.

If you buy a high quality diamond, and then

later decide to sell the diamond, you will

need to have the certificate, or you will have

a hard time selling it to someone else.

Furthermore, you can use the Diamond

Grading Report to look up the wholesale

value of the diamond in question. Use the

guide that is used by the diamond cutting

industry.

With the Certificate, or Diamond Grading

Report, there won’t be any doubts when you

are trying to purchase a diamond. You can

easily find out what the diamond is worth.

This will prevent you from overpaying, and it

can prevent a seller from under-charging as

well.

A copy of the Diamond Grading Report

should be given to your insurance company

as well, when you insure the diamond. This

provides absolute, unquestionable proof of

the value of the diamond should it be stolen

in the future. Insurance companies cannot

argue with the report.

Avoid diamond dealers who seem reluctant

to provide a certificate! Also avoid sellers

who tell you that a certificate diamond will

cost you more – the only additional cost

should be the cost of the certificate, which

is low. If the dealer doesn’t want to provide

a certificate, then you don’t want to do

business with that dealer.

Don’t accept certificates from Gemological

Laboratories other than GIA. There are many

fly-by-night Gemological labs these days, but

in the end, GIA has been established as the

most respectable and trustworthy – not to

mention oldest – of the lot. So avoid dealers

who don’t want to use GIA for certification

purposes as well.

Don’t buy an expensive diamond without

paying the extra cost of the certificate. If a

dealer tries to convince you to make the

purchase without the certificate, or if they

want to use a company other than GIA, you

can be sure that the dealer has probably

greatly inflated the price of the diamond –

they have something that they are hiding

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Diamonds are one of the few products that

simply cannot be ‘branded.’ Even though

there are different cuts, different grades, and

different values placed on each and every

diamond in existence, no diamond is any

specific brand – just as gold is not a specific

brand.

Branding is actually based on who owns the

diamond. For instance, if DeBeers owns the

diamond, it is a DeBeers Diamond – but it is

still just a diamond. If the diamond was cut by

a specific well known cutter, then it might be

branded in that way as well – but it usually

isn’t. It is still branded based on who owns it

at the time. So basically, when it comes down

to it – diamond brands mean absolutely

nothing at all.

Do not allow a jeweler to try to talk you into

paying an exorbitant price on a diamond

because it is a specific brand. This is a bit

of trickery used by unscrupulous jewelers

when they know that they are dealing with

people who don’t know much about

diamonds. Remember that diamonds are

not actually branded – unless mother nature

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When it comes to diamonds, there are

numerous scams to avoid. Most scams are

minor, but there are some major ones that

come up from time to time concerning the

buying and selling of diamonds. Scams

occur simply because most people who buy

diamonds – for whatever reasons – don’t

know that much about diamonds. Therefore,

they are easily fooled.

A common scam that most jewelry stores

participate in is the Carat Total Weight scam.

The tag on the piece of jewelry, usually a ring,

only states the total carat weight of all

diamonds in the piece, instead of listing the

total weights separately for each diamond.

This leads consumers to believe that the main

diamond in the piece is actually bigger than it

is. Ask what the total carat weight of the center

stone is. Also beware of fractions. Jewelry

stores are allowed to round off diamond

weights. This means that if the jeweler tells

you that it is a ¾ carat diamond, it is

probably between ½ and ¾ carat – but

closer to ¾.

Jewelry stores often run ‘fluorescence’

scams to varying degrees. Referring to a

diamond as a blue-white diamond is such a

scam. A blue-white diamond sounds very

unique and special, but in fact, this type of

diamond is of lesser quality – even though

the jeweler will try to make you think you are

getting something special. Jewelry stores

also like to show their diamonds in bright

lights. Lights make diamonds shine. Ask

to see the diamond in a different, darker

type of lighting as well.

Some truly unscrupulous jewelers target

those who want appraisals on diamonds

that were given to them as gifts or that were

purchased elsewhere. They will try to tell you

that the diamond is worthless, or worth less

than it actually is worth – and offer to take it

off your hands or trade it for a much better

diamond, along with the cash to make up

the difference. This is called low balling.

Get a second, third, and even a forth opinion

before taking any action.

Another common dirty trick is to switch the

diamond you have chosen and paid for with

one of lesser quality and value when you

leave it to be set in a piece of jewelry, or

leave a diamond ring to be sized. The only

way to avoid this is to do business with one

trustworthy jeweler. Avoid jewelers that you

have not done business with in the past.

There are many more scams that jewelry

stores commonly pull on unsuspecting

consumers. Just use your best judgment,

and purchase your diamonds with the

utmost care and consideration.

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There are many reasons why you may want

to sell a diamond that you own. Perhaps

you’ve gotten divorced, or you are strapped

for cash. The reasons why don’t really matter

– getting the best possible price is what

counts! The way to obtain the best price

for the diamond is to not be in a rush. Slow

down, and carefully consider all of your

options – there are many.

First, have the diamond appraised. In fact,

have it appraised by two or three jewelers to

get an accurate idea of the diamonds value.

Tell the appraiser that you want the Rapaport

Value. This is the wholesale value of the

diamond, and it basically tells you the highest

price that you can sell your diamond for. If your

diamond has no certificate, you should

consider getting a certificate from GIA. This

may help you get a better price for the

diamond as well.

First, try to sell the diamond yourself, to

people you know. Friends and family

members may be interested. If you don’t have

any luck with friends or family members, you

should turn to outside sources. Absolutely

avoid pawn shops! A pawn shop will only offer

you about 10% of what the diamond is worth!

Also avoid offers of selling the ring on

consignment. There are many things that

can go wrong, and there is no shortage of

diamond scams – even in well known

jewelry stores.

If the diamond is important, you should

strongly consider auctioning it off through

one of the famous auction houses, such as

Christie’s or Sotheby’s. If it isn’t what is

considered an ‘important’ diamond or a

high-end diamond, you should try to sell it

to an individual using classified ads, or even

eBay. However, selling to an individual that

you do not know could put you in danger –

especially if the diamond is worth a lot of

money.

Your final option should be a jewelry store. It

is vital that you not let your diamond out of

your sight while in the jewelry store – you

might find that the diamond you walked in

with is not the same diamond that you walk

out with! The jeweler will try to tell you that

your diamond is of poor quality or low

weight. Inevitably, there will be some

problem with the diamond. This is where

your appraisal and/or certificate will come

in handy.

If the jeweler is fair, they will offer you

between 60% and 80% of the value of the

Rapaport Value. Do not accept anything less

than this. Again, do not let the diamond out of

your sight until you have been paid for it.

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In this world of advanced technology it is

almost impossible to simply look at a

diamond and determine whether it is real or

not – especially if you don’t know much

about diamonds. There are some steps that

you can take to avoid buying a fake diamond,

however.

First, only deal with reputable jewelers, and

when you find a reputable jeweler, stick with

them. Avoid buying diamonds or other

jewelry from jewelers that you have never

dealt with before in the past. Ask to see the

certificate for the stone. If no certificate exists,

walk away.

Look at the setting that the stone is in. Fake

diamonds, such as zirconias, are usually set

in low quality metals. Take a close look at the

stone. Fake diamonds are not durable –

natural diamonds, on the other hand, are the

most durable stone on the planet. Look for

scratches or nicks.

After purchasing a diamond, take it to

another jeweler for appraisal. In fact, take it

to two or three other jewelers for an appraisal

to make sure that the appraisals are all fairly

close. If you find that you have purchased a

fake diamond, you may be accused of

making a switch when you return to the store

of your purchase; therefore, it is important to

have a certificate for the diamond. No two

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Pricing most products is quite easy.

Determine how much it costs to make the

item, how much it costs to market that item,

and then mark it up by 15 – 30% or more.

Simple, right? Well, pricing diamonds isn’t

quite that simple. There are many factors

that are considered when diamonds are

priced.

Diamond prices are determined first by

adding the cost of the rough diamond, the

cost of cutting the diamond, and all other

costs necessary to turn the rough diamond

into a marketable diamond. Depending on

the importance of the diamond, an

independent company may be called in to

certify the grade of the diamond based on

color, cut, clarity, and weight.

At this point, the diamond becomes more

expensive each time it changes hands, until

it finally reaches a retailer, where the price is

raised a bit more. Before reaching the

retailer, however, the diamond must travel

from the mine, to the cutter and polisher, to

the independent grading company, and

then to the Primary market. Once it has

reached the primary market, it will be

purchased by diamond dealers and

wholesalers, and from there it will be sold

to retailers.

As you can see, the earlier you can purchase

a diamond in the process, the lower the cost

of the diamond will be – but not the value.

The value is based on what the diamond will

sell for in the market place – through a retailer.

If you own a diamond, and you have no idea

how much it is worth, you can have it

appraised, but the appraisal may not be

accurate. You will be better off obtaining a

certificate through GIA – Gemological Institute

of America. With the information on this

certificate, you can use a cutter’s guide to

accurately determine what your diamond is

worth.

There are also many diamond price

calculators available. These can be found

on the Internet, and many diamond dealers

use these as well. You must realize, however,

that before you can accurately price a

diamond, without a Diamond Grade Report,

you need to know quite a bit about diamonds,

such as different cuts, clarity, color, and weight

– and how each of those aspects adds to the

value of a diamond, or decreases the value of

the diamond as the case may be.

Again, you will be better off if you get a

Diamond Grading Report on the diamond,

and use that information to look up the price

in one of the guides that the diamond cutting

industry uses. This will give you the most

accurate value of the diamond in your

possession, or of the diamond you are

considering purchasing.

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